Study on the New Era of Mall Culture in Pune free essay sample

She has guided us on this research and correcting various documents and amending them with attention and care. She has taken pain to go through the project and make necessary correction as and when needed at each and every step. We express our thanks to the Director of Symbiosis Institute of Management Studies, Pune for extending his support. We would like to show our greatest appreciation for the support extended to us by the respondents, which was vital for the success of the project. We also take this opportunity to thank our parents, friends and colleagues for helping us. The primary objective of this study was to understand the gradual evolution of mall and the changing trends, to analyze consumer behavior and satisfaction level towards the services provided by mall and the strategies to be used by different malls for practicing effective customer relations. This study also aimed at understanding the criteria and reasons of customers for visiting a mall and to determine the most effective mall preferred by the customers and the unique feature about the same. We will write a custom essay sample on Study on the New Era of Mall Culture in Pune or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Primary data for the study were collected through mall intercept survey method. The questionnaire hard copy was personally administered to all the respondents by the researcher. The questionnaire contained rating based questions, closed end questions very few open ended questions. The five Point Likert-type scale was also used in few questions. A consolidated table for data on general information has been prepared while separate tables, for each of the specific questions, have been prepared with simultaneous interpretation using pie bar charts. The results conclusion of the study were discussed compared in the light of the two literature reviews. Consumers approach shopping with certain decision-making traits that form a decision making style. The increases in the number and variety of goods, stores, and shopping malls, and the availability of multi component products and electronic purchasing capabilities have broadened the sphere for consumer preference and have complicated decision making. According to research conducted it was found that mall owners are no longer worried, as the Indian customer are voting for malls when it came to making concrete purchases that translate into turnovers and profits over a traditional neighborhood „kirana? tore, thus one of the objective of the study was fulfilled. It can be concluded that people went to a mall for the shopping opportunities it offers. Key Words- Mall culture; Consumer preference; Consumer behavior;